file under 'no shit, sherlock?'
BBDO agency investigates our shared habits in an attempt to work them to a marketer's advantage or find opportunities to break them.
SOMEBODY GIVE THESE PEOPLE A SHAKE
Wednesday, May 23, 2007
Come back CSP, all is forgiven
in a grumpy mood last week I commented on Christopher S Penn's otherwise excellent and insightful journal that a list of twitter updates doth not a good blog make...and i was unsubscribing. well, he's binned the twitter updates (can follow on twitter after all if i'm interested) and so i've come back.
here's his latest musings,always thought provoking and forthright.
Tuesday, May 15, 2007
linked in
Never got round to using this Myspace for grown-ups but Ive now just done a megablast from my mail contacts and i guess I wait and see who it reels in.
Friday, May 04, 2007
Billy No-mates
No votes so far - hardly surprising judging by the amount of comments i get here.
Still, you've got to be in it to win it.
Vote here
This is England
Really looking forward to seeing Shane Meadows new movie This is England.
Got me remembering back to 1979-82-ish, splashing bleach on my Levi's over the sink and going for a No1 crop. I bumped into my mum on the way back from the barbers and she never recognised me. These were the days when fashion, music and that were a statement and had meaning. identity through subculture etc. Quite a contrast with today (I'm thinking about Kate Moss Top Shop again...) I also remember Saturday afternoon shopping for Ben Sherman shirts, trying to track down the ones with original Oxford cloth. Dexy's, Two-tone, Fred Perry everything. Traveling to Ipswich to see AFC in the UEFA cup - suedehead army....Happy days, i'm going goo-ey now.
After all that i hope the film is actually any good.
Wednesday, May 02, 2007
TRANSPARENCY TYRANNY from trendwatching
Another gem from the excellent trendwatching.com. true and correct.
sample: "Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform. TRANSPARENCY TYRANNY for some, TRANSPARENCY TRIUMPH for others."
full thing here
Be an Arsehole today
Still reeling from this Christopher S Penn post on one of my new favourite blogs, yesterday.
sample; '..commit today to no longer communicate or work with people who are poisonous to your well being. You know who they are - rumor mongers, gossips, backstabbers, energy vampires, and generally not nice people'
changed it from Asshole to the English venacular of course...
Tuesday, May 01, 2007
The Damned United
Loving David Peace's 'The Damned United'. Unputdownable is the phrase I believe.
Essentially a biog of the late great Brian Clough, famously the gratest manager England never had, in the form of a stream of conciousness from the mind of Cloughie
during his ill-fated 44 day stint as Leeds boss in the early 70s and reflections on his rise to the top in the decade that preceded. Dark and menacing in tone
it's is like a 'Heart of Darkness' in the world of football.
bonus: its on the 3 for 2 table, too.
Kate Moss and Top Shop
The latest post-consumer (ahem) consumption frenzy as Kate's 'collection' launched at Top Shop last night. Shoppers were allowed 20 mins to purchase a maximum of 5 items. A whole can of worms really and I'm not sure what to make of it as an observer. I'm reminded of the notion that it's no longer about celebrity as endorser, it's about celebrity as provider (of what though?)
Kate's 'designs' are - lets face it - hooker outfits for teens and thats not particularly healthy. Neither is the consumption frenzy (again) like the Primark riots and the Ikea opening where sofa hunters were being stabbed by rivals in the queue. Dont know where I'm going with this but I just get a bit squeamish.
(note to self; Too much use of consumption in this post)
'I came in here for the special offer..guaranteed personality'
Tuesday, April 17, 2007
D&AD 2007 - Need for Speed Carbon AV Wars
Its that time again, and I please to note another entry in the book for 2007 to add to last years haul of 3 (including 1 Yellow Pencil nomination).
You can argue of the merits of the D&AD awards (smug ad industry back slapping vs genuine recognition for good creative) but to be fair I'll take any accolades going thank you very much.
The piece in question was a digital tv interactive 'ad' for EA Games release of Need for Speed Carbon - 'AV Wars'. You can check out a snippet on my portfolio site
The reason I'm pleased about this award is it was a conceptually strong idea with some great content to work with. EA marketing people had commissioned AV 'remixes' of NFSC by leading VJs that was earmarked for release at some date after launch. We asked for exclusive use of that content for the 'ad' and played it out longform behind the red button off the ads on digital tv. Of course NFSC fans recorded the thing on their PVRs ripped it and it was all over Youtube within hours.
So it was abit of tv that empowered and involved the viewer and contributed to community and conversation online via the forums and social media. And it looks pretty cool too. Job done?
Thursday, April 12, 2007
Bowie fixated bbc drama a go go
Great news, after I cried into my cornflakes following the last episode of the best british drama on telly since god knows when, Life on Mars, a cursory reading of the Metro over someones shoulder on the tube revealed that a sequel is being shot.
Ashes to Ashes will be set in the 80s this time. I cant wait for The Laughing Gnome after that, or Hey! Mr Gravedigger for that matter.
Thursday, April 05, 2007
web 2.0 bullsh*t generator
Remember the dack.com web economy bs generator from a few years back?
These guys have updated it for web 2.0. Literally minutes of fun to be had until it starts to ring true too close to home...
Also there is Brownpau's Buzzphrase Generator for some "excellent catchphrases with which to litter your site and marketing materials".
fantastic.
go ahead make bullsh*t
Tuesday, April 03, 2007
Wednesday, March 28, 2007
adobe cs3
Off to see a preview of Adobe CS3 tonight. Still angry at them for binning Freehand.
It will be shaking hands with the devil...
this is more of a tweet than a blog, sorry.
Tuesday, March 27, 2007
Pies and Prejudice
Enjoying C4 talking head and sometime Radio 2 dj Stuart Maconie's latest 'Pies and Prejudice'. A vague travelogue of the north of England (with some fairly gratuitius south-bashing for good measure). Being Scottish i'm not sure where I stand on the old north-south divide. I'm veering towards being an honorary Southerner but only because I worked in Liverpool for a while (Stuart berates cockneys for their 'thumbs in lapels cheerie-ness' but equally a pain in the arse is how everyone in Liverpool thinks they are a comedian or have stepped out of some black humour Carla Lane sitcom (howzat for sweeping generalisation!)
Heres a snippet on Hampshire (my current residence) that made me Lol on the train.
' ..I remember defence secretary Geoff Hoon using Hampshire as a reference during the early days of the invasion of Iraq when British soldiers were patrolling the city of Umm Qasr. 'Umm Quasr is a city similar to Southampton' he informed the Commons, prompting one British squaddie to reply to an interviewer, 'He's either never been to Southampton, or he's never been to Umm Quasr. Theres no beer, no prostitutes and people are shooting at us. It's more like Portsmouth'.
Friday, March 23, 2007
Spitalfields market
Nearly pee-ed myself with exitement at coming across 7inch God save the Queen ON a&m
just now in Spitalfields market, it's thursday - antiques day.
There are supposedly only around 100 of these in existence and go for around £5k.
I couldn't believe my luck when I saw this one for fifteen nicker!
Suspicions were aroused however when i noticed the pink vinyl...and another 10 copies in the same box...
Decent business idea though, press up your own batch of ultra rare records and sell them on for ten times the price of a regular 7inch. I cant remember manufacturing costs but i think a batch of a thousand would cost you a couple of hundred. not a bad return...
Spitalfield is Londons best market by far, changes everyday and not overrun by tourists like Camden, Borough nd Portobello.
Friday, March 09, 2007
another Punk book
Just finished this one, Babylons Burning by Clinton Haylin.
He's the guy who wrote Velvets to the Void Oids, another one of my favourites.
The first 3 quarters of this is one of the best books about punk ive come across - up there with Englands Dreaming etc for detail and analytical but the final quarter veers off at a tangent towards the largely insignificant so called paisley underground of the mid 80s then seems to crowbar in large sections on dull american college rock to somehow teniously link up to Nirvana and grunge. shame.
HEROES
loving this on sci-fi channel. missed it first time round but they are re-running them just now
and ive just cottoned on to downloading tv via bit-torrent so ive got the first 17 episodes queued up (although its going to take about 3 days to dowload...)
for younger readers this is an example of artist generated content. this is where people go to college and learn how to pretend to be other people (known as acting) and say words that have been written by a writer (also known as a script). This type of content was popular back in the early days of tv and is currently having a bit of a revival.
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