on small innovations
We've discussed the Chindogu effect here before.
Pseudo-innovations that only solve a problem of their own creation.
True innovation solves a real human problem.
Sometimes in a quiet way, but giving you a profound sense of '...of course'.
Curbtxt in it's simplicity does exactly so.
Helping San Francisco neighbours avoid parking problems, and still be nice to each other.
Another thanks to Marketing Futures.