Wednesday, June 26, 2013

minimum viable idea

There is a kind of brilliant simplicity in this idea.

It's pared down to the minimum.

You get it almost instantly, and completely in a second.

The budget to help London homeless charity The Passage was $0, so it had to work.

So, would people give more to 'people-like-me'?

Yes. Donations went up 25%.

While necessity was the mother of invention in this example it asks us; how much we can take out and the idea still works rather than how much more complexity do we need to create.

blog comments powered by Disqus