I think it was Seth Godin who coined this one.
'If you can't explain your position in 8 words then you don't have a position.'
As we are in a vein of posts with some slight mod-ish connections - and, possibly, testament to some sort of mid life crisis that brings me to revisit my teen period circa late 70's early 80's - I'm recalling the strategy of the mighty Redskins.
In 8 words, with a sort-of double metaphor effect, to boot.
'Walk like the Clash, sing like the Supremes'
Keep on keepin' on, yeah.