Here's a inspirational clip, it's a promo for the book 'Winning the Story Wars' by Jonah Sachs.
The message is that 'Brands that tell value-driven stories can change the world'.
We've been believers in the Purpose Idea round here for some considerable time, so this is more fuel to the fire.
Sachs's mantra is Be Interesting, Tell the Truth and Live the Truth.
Contrary to popular opinion the proliferation of social media tools and digital platforms does not make marketing in the connected age more complicated.
No matter how many logo splattered charts and info graphics may suggest so.
It's actually very simple.
Inspire people to take action with positive value-driven stories.