I remember reading recently, and being somewhat surprised to say the least, about the popularity of long lost east-end bootboy combo - and West Ham United crew - The Cockney Rejects, in Brazil, of all places.
Apparently Stinky Turner and the boys are the toast of Torcidas organizadas, and West Ham tops are de rigeur in the punk rock clubs from Rio De Janeiro to Sau Paulo.
This phenomenon may or may not be connected to a web application called Demand It! from Eventful.
Demand It! users can 'demand' events, (eg concerts by now obscure east-end Oi-sters) and if they enough support can be galvanised, then they can bring these events to their town.
It's a simple VRM-esqe notion, meaning the fans get what they want by pulling together, reducing the risk for concert promoters (who may, or may not even be involved) and meaning that bands outside of the mainstream (whatever that is in 2012) can find their audience, wherever it may be.
Eventful founder, Brian Dear explained to Fred Wilson aka AVC:
'I remember US bands shocked to discover they had throngs of fans in distant places like Finland and Uruguay and Japan, and so they'd go tour there because it turned out their Demand it! numbers in those places were big enough to get gigs that would be profitable.'
Wilson himself remarks at the end of the article:
'With the Facebook IPO on everyone's mind, the topic du jour seems to be valuations, revenues, and profits. But the most impactful thing about social media is not the dollar value of these platforms, it is the people power of them.'
Venha sobre vós ferros.