Tweet of the week, and possibly the season itself.
This sums up exactly the problem facing Australian retailers.
The problem being that the vast majority don't even have a scooby what their customers problems really are.
They, in fact, don't have it all wrapped up.
For fuck's sake marketers, NO, I am not "stuck for gift ideas". I am stuck for *time* to shop for my own, superior, ones.— Reuben (@reubenacciano) December 21, 2011
Full marks to The Garden Doctor for the wit in retort, but it should have come from Myer or Jones, if they were listening.
@reubenacciano stuck for time to shop this Newtonmas? Try our patented time dilator, only available last week from a store relative to you.— The Garden Doctor (@thegardendr) December 21, 2011
On the listening note, it's also worth pointing out that for many brands, social listening is little else than a sub-affliction of Mott The Hoople Syndrome, in as much as they only listen for mentions of themselves, by name or their category and competitors.
Imagine the rich pickings for companies that listened properly for customer problems that they were in a unique spot to fix?