Friday, January 21, 2011

bird is the word

The Angry Birds phenomenon continues to unfold in Thomas the Tank Engine proportions.

Equal parts transmedia-ification, testament to freeconomics and nail-it-then-scale-it.

From a free (lite) app download, then a pay version - 50, million and counting - to soft toys, board game and now tv show.

For a succinct round up of the story so far and some speculation on what-happens-next see this article on Simon Pullman's blog Transmythology.

Mikael Hed, CEO of creators Rovio Mobile, told Variety.

"When you create brand equity, to do that again would be a difficult task. [Better to] nurture and build around what you have."

Sound advice.

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