early failed experiments in behavioural targeting
Alexander the Great, at the time - 335BC - probably the most powerful man in the world was taken to meet the homeless bum anti-philosopher, Diogenes 'the Dog', who could often be found sprawled out on the steps to the Parthenon in Athens.
Standing above him, the great General enquired:
'Is there anything I can do for you?'
'There is', replied Diogenes , 'Stand out of my f*cking sun.'
