vivienne westwood : disruptive innovation
'It's only the unpopular ideas, that are capable of slowly gaining a few disciples until it's then possible for them to have an effect...because they are original'
Vivienne Westwood, describing, in effect, the notion of disruptive innovation.
The process of creating ideas and things which, on the face of it, often have characteristics that the mass market may not appear to want, or in many cases will be fundamentally opposed to and possibly afraid of.
But doing it anyway.
