Thursday, April 01, 2010

1% inspiration 99% perspiration - Nietzche marketing #35

Following on from yesterday's musings on intelligence/talent being a process that constantly evoves rather than a hardwired 'thing', as I'm ploughing through Shenk's book 'the genius is all of us' there seems to be a nugget on every page.

This is double surprising to me as it's a book principally about biology, genetics and cognitive science, yet somehow feeding the left brain with factual stuff seems to fire off triggers in the right brain, therefore helping me figure stuff out for work.

As if reading my mind the following snippet from Friedrich Nietzche then flowed off the page...

'Artists have a vested interest in our believing in the flash of revelation, the so-called inspiration...shining down from the heavens as a ray of grace.

In reality, the imagination of the good artist or thinker produces continuously good, mediocre and bad things, but his judgement, trained and sharpened to a fine point, rejects, selects, connects...All great artists and thinkers are great workers, indefatigable not only in inventing, but also in rejecting, sifting, transforming and ordering.'

blog comments powered by Disqus