Friday, November 06, 2009

remembering to be mindful

In this advertising/marketing business we tend to not spend enough time thinking about the stuff that really matters, the human being stuff, creating value and meaning, but a lot of time thinking about the abstract stuff: strategy, data, ROI etc.
Focussing on outcomes and getting stuff done rather than processes and asking 'why?'.

That's what I get out of Hugh's cartoon.
It's kinda about 'mindfulness'. Being present. Not being distracted.
Mindfulness itself isn't difficult. What's difficult is remembering to be mindful.

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