fake it to make it
There's a great piece of advice I heard around how to climb Mount Everest.
Start at the bottom and keep climbing until you reach the top.
The theory is easy, the practice is somewhat more difficult.
How should brands meaningfully participate in social networks and social media?
Look for situations where you can create value, and be relevant then start doing something.
The theory is easy, the practice is somewhat more difficult.
There's a series of TED from last year featuring talks about urgent need for a new focus on compassion. That series was the forerunner to the launch of the Charter For Compassion which launches later this month.
Among the initial talks that precede the Charter was one from Swami Dayananda Saraswati
He asks 'How do we, as a world, start to demonstrate real compassion, practically, politically, socially and economically'.
The answer is simple. How do you learn to swim? By swimming.
How do you learn to ride a bike? By riding.
But his killer nugget comes right at the end.
You have to fake it to make it.
To be compassionate you have to start acting compassionate. Even if it feels forced at the beginning. It then becomes a natural behaviour over time.
This is sometimes known as a positive feedback loop.
So back to brands in social networks and social media?
Look for situations where you can create value, and be relevant then start doing something.
Fake it to make it. Start doing it, act as though you want to create value, act as though you are being authentic and relevant. Act as though customer is a priority and over time the interdependent benefits are apparent and it becomes real.
The theory is easy, the practice is somewhat more difficult.
