Wednesday, September 23, 2009

the wine will be flat and the curry's gone cold

An interesting recognition of the 'new' customer buying journey via these posters that have appeared on the tube for online electricals store Dixons.

The cheeky posters mimic the graphical style of posh department stores Selfridges and John Lewis, recognising that people will do their research in the places that give them the most useful information but might not necessarily make the purchase there.

Also the road to purchase is not linear or channel specific.

Of course, if Dixons/currys customer service was up there with that of their competitors mentioned then their high street 'channel' might not be in such a pickle..

finders fees to creative review and @neilperkin via twitter

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