Monday, August 10, 2009

facts don't spread (or sell), stories do.

The Wicked Sick Project....
The wacky Oz yoof-ness of this makes me baulk a bit but you can't argue with the result.
These gentlemen bought a bmx bike on ebay, reposted it with a story that matched the worldview of the customer and it sold for 5 times what they paid.

It's the story that sells.

HT to Ciaran in the G office.

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