Wednesday, July 29, 2009

the marketer's dilemma and morrissey

'In my life, why do I give valuable time, to people who don't care if I live or die...?"

A Morrissey nugget that encapsulates the marketer's dilemma as sagely reported by Doddsy, as follows.

'I heard industry practitioners speaking of clients worried about losing control of their messaging, obsessed with identifying those mythical influencers and, best of all, of the opinion that "the internet was only for people who love us or hate us - when we should surely be focussing on the indifferent masses."

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