Tuesday, July 28, 2009

digital etc

Found myself agreeing with Nigel Walley in last weeks new media age.
The word 'digital' in marketing has started to lose it's meaning.

He says; 'The minute a word shifts from adjective to noun you know it has had its day'.

Very true.

Digital newspapers, digital tv, digital music, everything online, and of course the mobile device makes everthing potentially interactive.

In fact just about every form of media you can think of is now created, distributed and consumed via digital 'channels'. Like the word 'viral'before it, 'digital' is now irrelevant. It's just media and things.

Worse still, now I think about it my own job title is now largely irrelevant.

Head of Digital is the equivalent of Head of knitted, or Head of pieces of paper or something.

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