Oasis singer Liam Gallagher has launched his own line of clothing via his new company Pretty Green. Nothing particularly remarkable about that, although this kind of brand extention is more common in the hip-hop world rather than UK lad (or is it dad?) rock.
What caught my eye on the home page of the site was underneath the sign-up option was another link 'reasons to join'.
Reasons to join.
Members get to comment on Liam's blog, have their questions answered via video and of course get first dibs on the product before anyone else.
Connect with fans + Reason to Buy = Business model.