Borders social marketing 'strategy'...
Book retailers Borders announce a social marketing strategy.
From the Precision Marketing:
'A three month campaign, aims to build a network of brand-supportive influential bloggers on book and lifestyle communities across social networks, incentivising them through discount offers as well as access to exclusive content.'
3 month campaign?
'brand-supportive influential bloggers' what about brand supportive anyone?
Further on theres some guff about 'structured viral marketing campaigns' and 'brand presence across the social networking arena'
Lets see what happens.
