Thursday, December 04, 2008

Borders social marketing 'strategy'...

Book retailers Borders announce a social marketing strategy.

From the Precision Marketing:
'A three month campaign, aims to build a network of brand-supportive influential bloggers on book and lifestyle communities across social networks, incentivising them through discount offers as well as access to exclusive content.'

3 month campaign?
'brand-supportive influential bloggers' what about brand supportive anyone?

Further on theres some guff about 'structured viral marketing campaigns' and 'brand presence across the social networking arena'

Lets see what happens.

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