Tuesday, August 19, 2008

war on terror board game

Interesting story around Zavvi, the entertainment megastore, who ordered 5000 copies of a 'controversial' boardgame called 'War on Terror' and then reneged (on the very day of release ) on their agreement with the manufacturers to stock the game - sending the makers onto the verge of going under.

After much to and fro Zavvi agreed to stump up for the order and return the stock so the makers who then decided to give away the surplus copies free outside Zavvi's flagship store on Oxford St, thus turning potential financial ruin into word of mouth PR that money can't buy.

And as 'War on Terror' say 'Why not let the public decide if it's 'unsuitable' for them?'

The full story with all the vendor presentations etc here.

2,500 copies of the game given away in under 1 hour at lunchtime today, with a line right round into tottenham court road. I managed to wrestle through the crowd to grab this pic of the distribution team with attendant news crews, tv bods.

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