exerpts from a twitter conversation with @zeroinfluencer
zeroinfluencer: Brands are deities not entities, so have to pray for help. Brands need to be nihilists so that people can prey on them.
me: @zeroinfluencer'Brands need to be nihilists' is it a kind of nietzsche marketing?
zeroinfluencer: @EaonP The nietzsche planner "I speak on behalf of the void, formerly known as your customers."