Monday, July 07, 2008

special k summer challenge

Kellogg's Special K - Summer Challenge

Amid the kerfuffle around the Heinz NY deli style mayo ad I must say this one for the Special K Summer challenge is potentially far more 'dangerous'.

- To recap, there has been an outcry from certain reactionary quarters over the Heinz ad which features a 'family' at breakfast. The place of 'mother' is taken by a big NY deli style chef character who prepares the family's sandwiches. The dad gives the 'mum' a kiss at the end of the ad. Heinz pulled the ad temporarily after complaints from conservatives that the ad promotes homosexuality -

No outcry, however, over this Kelloggs ad which features a woman hiding herself to avoid being photographed on holiday, as she is embarrassed to be pictured in a red swimsuit.

The problem with this scenario, as you will see, is - she is not fat. Not even chubby. In fact, by all accounts she's pretty fit.

According to eating disorders information site Disordered Eating the number of people receiving treatment for anorexia or bulimia in the UK is around 90,000, while many more people have eating disorders undiagnosed, in particular those with bulimia nervosa.

This kind of thing does not help.

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