Monday, July 28, 2008

'disposable' phones?

Bic - the makers of disposable pens and razors - and Orange France have introduced a disposable mobile phone.
hat-tip to brand dna

When we say 'disposable' I'm supposing that means 'use it and chuck it away'.
Not strictly true here as the phones can be topped up after the initial 'free' 60mins have been used.

With these phones Bic have kinda got it right as a brand extension but they have got it way wrong if they are not 100% recyclable.

Or maybe we don't actually care as it seems that only 3% of mobile phones are recycled anyway.

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