Saturday, January 05, 2008

all you need is cash (or 'is advertising a 4 letter word?')


Considering the current grim state of the establishment music biz it comes as no surprise that the holy grail - the Beatles catalogue - is now available for use in ads.

Yes we have no bananas?
In a statement, Sony/ATV - which owns the rights to 259 Lennon and McCartney songs - have said they will allow performances of the aforementioned songs (providing they are by artists other than the fabs) to be used in...wait for it....BRAND PARTNERSHIPS.

The first of these (ahem) 'partnerships' is set to be with P&G in the US for their 'Luvs' nappies - All You Need is Luvs (geddit)

Friday, January 04, 2008

blurb - self publishing, books on demand


I've not been surprised that e-books have not really taken off big style (yet...).
There's something tangible about a physical book that the digital equivalent doesn't satisfy. A bit like 12" LP's.

Dare I say it, it may even be a social object.

With stylish self-publishing service, Blurb, you can print your portfolio, wedding album or novel, i suppose, in various formats.

hat-tip to threeminds.

most contagious 2007

In the flurry of year-end round-ups Contagious magazine have gone beyond the call of duty and have pulled together a nice round up of the best of the best in digital campaigns and bits and bobs of last year.

One for your virtual coffee table.
Download mostcontagious2007.pdf

Our Orange interactive tv work gets noted, albeit a bit too briefly ;)

Monday, December 31, 2007

hogmanay

On the last day of the year I'm indulging in two ancient Scottish traditions.

Number 1: cleaning the house from top to bottom, it's seen as bad luck to go into the new year with last years dirt. Personally I'm of the opinion that it's bad luck to be superstitious but I suppose it's better to be safe than sorry.

Number 2: Later on we will no doubt partake of the traditional Scottish new year ritual of having a wee dram, singing a few verses of 'Loch Lomond' and getting misty eyed and nostalgic for the mythical 'Gods own country' and a time and place we have never been.
Add to this the surreal aspect of acting out these rituals in the heartland of the sworn enemy - leafy Hampshire.

have a good one whatever you're up to.

Sunday, December 23, 2007

a merry jingle

this one rarely crops up on Xmas compilations, Thin Lizzy and the Sex Pistols (aka The Greedy Bastards) from 1979.

See you next year

Tuesday, December 18, 2007

Dem Phones

This is really good, courtesy of Lean Mean Fighting Machine.

Lol-inator

Thanks to Lloyd for spotting this bit of a giggle.
This blog makes a lot more sense when plugged in here.
Literally minutes of fun to be had.

Thursday, December 13, 2007

i want one of these...

Can't think what to send me for Christmas?
Vox have brought out these nifty little pocket size headphone guitar amps, the amPlug. In 3 flavours, Classic Rock, Metal, and for traditionalists (like me) the classic AC30. You can also plug in your ipod and jam along. Back in the day - in my first band - all four of us used to plug into one AC30 and make some racket.
Anyway these little fellas are about 30 nicker a pop. Just add Rickenbacker and it's perfect for the axeman or axewoman in your life. More info over here.
Disclosure: Vox are not a client but it would be great if they were..

Tuesday, December 11, 2007

Sky does a 'facebook' with a moody bit of privacy invasion.

Spotted by those eagle eyes at the Project VRM Group: some small print on the end of a flyer insert in the most recent issue of the Sky subscribers customer magazine.

"Information held by the Sky group about you may also be shared with other companies outside the group, including for sales, marketing and market research purposes by such companies, unless you indicate that you wish to be excluded from such uses by contacting us on 08702 40 40 40"

That means your complete viewing and interacting history I'm guessing?
Ok you can opt-out - but only by calling the 0870 number.

when email marketing goes wrong pt2

Call me old fashioned, but when someone addresses me directly by my surname they are either my schoolteacher (and that was a long time ago) or they are just spoiling for a fight...

Friday, December 07, 2007

comments...

Heres the thing. Theres a few readers here - theres 40-odd in the facebook group, plus I know that about a hundred that come here on and off via blog-friends, twitter and facebook. Not exactly A-list numbers but a few none the less. I get the odd comment in this space but now the majority of comments are coming via email, facebook mail or DM tweets rather than on the blog. Its great to get feedback in any form but it does get a bit lonely round here with no actual comments, and makes it look a bit like I'm talking to myself, which is not actually the case. I'm pondering...

Wednesday, December 05, 2007

the key to reserva - scorcese spoofs hitchcock for freixenet


Excellent spoof sees Martin Scorsese make real an 'unreleased' Hitchcock script, it’s actually an online film created for Freixenet champagne.

found it at threeminds.

they say
'It shows that short form content distributed digitally can be a legitimate art form where both the craft of creating excellent entertainment and the business of building a brand can come together seamlessly'

its about 10 mins but worth it. watch here You can add your comments too.

webby 5's

I was fortunate enough to be invited to launch of nominations for the 12th annual Webby Awards hosted by Poke London at the ICA last night. As well as the mingling and quaffing of Russian beer Poke had invited a selection of pioneering web types to present.

As if to confirm that none shall escape the Attention Crash the presenters could use just five images and five sentences in five minutes. (Influenced by last years award ceremony where winners were limited to acceptance speeches of only five words. One of the funniest examples was some fella who's speech went 'thanks mom...whoever you are')

Some pulled it off better than others, Matt Hanson from aswarmofangels on his co-creation movie project and the Webbys own David-Michel Davies (if only for reminding us of all your base - cue much dewey eyed-ness) got full marks.

Didn't stay for the debauchery sesh after the talks, couldn't handle that on a school night, but did get a chance to briefly chat to Flash guru Niqui Merret and similarly Brighton based designers Ribot.

Tuesday, November 27, 2007

new media douchebags


from makemarketinghistory via zeroinfluencer

conversation marketing in action
























Had to laugh at this card I saw.

Saturday, November 24, 2007

Brijole


Had a week off and been doing some cooking.
Here's my take on an Italian/American classic dish.
Famously featured in that great episode of Everybody loves Raymond where Deborah and Marie compete over who's was the best. Its also cropped up in a couple of Soprano's episodes (I'm now mid-way through Season 4 by the way)
The correct name for the dish is Braciole howver its been Americanised into Brijole over time. Go on, do it and get fat as a rat.

ps...
Purists would say do it all on the hob, however this douchebag chef is happy to stick it in the oven.

Beef Braciole/Brijole

Serve with your favourite pasta or gnocci with a rocket and parmesan salad.

1 lb beef / 8 steaks approximately 1/4 inch thick
8 slices of prosciutto
1 packet pine nuts
Big pile of grated pecorino romano or parmesan cheese
8 garlic cloves, chopped
Bunch of fresh flat parsley, chopped
Olive oil
3/4 cans imported Italian tomatoes
1/4 cup tomato puree
2 bay leaves
Bunch of fresh basil leaves, torn into small pieces
1 large onion, chopped fine
2 carrots, peeled and chopped fine
2 celery sticks, chopped chopped fine
Red wine
flour spread on a plate for dredging
salt & pepper to taste
Serves 4.

1.Pound steaks with a meat pounder until 1/4 inch thick. Season with salt & pepper. Lay a slice of prosciutto on each one and sprinkle evenly with with the crushed pine nuts, cheese, garlic and parsley. Roll up the slices and tie with kitchen string or fix with a cocktail stick..

2.Heat a good glug of the olive oil in a large frying pan over medium heat. Dredge the braciole in flour shaking off any excess, then place in the pan. Cook until browned on all sides then remove and place in a baking dish.

3.Add the onion, carrots, and celery. Cook, stirring until tender but not browned, about 10 minutes. Add a couple of glasses of red wine and cook until most of liquid evaporates, about 2 minutes. Pass the tomatoes, with their juices through a seive into the pan. Half fill one of the tomato cans with water and add to pan. Add tomato puree, turn heat to low and cook at a simmer for about 10mins.
Add the sauce to the baking dish with the braciole, mix in the basil, place in a low ish oven (about 120-150) and bake for 2 hours (or until the beef is tender and crumbly).
Top with mozzerella with 20 mins to go if you like,
Serve with the pasta or gnocci and salad.

Wednesday, November 14, 2007

Mighty Boosh on Brick Lane


Wandered down Brick Lane for a legendary Salt Beef bagel just now, and I passed this shopfront, taken over by the Mighty Boosh to promote series 3 which starts on BBC3 this week. It's bluetooth thingy sends a clip from the new show to your phone.

Tuesday, November 13, 2007

obsessive compulsive disorder of sorts

I am compelled to purchase The soaraway Sun at least once a week, just to get my blood boiling by whatever the latest spiteful, racist, ignorant bile is being spewed forth by their 'star' columnist John 'Gaunty' Gaunt. I can't help myself, I have to read it.

For almost the same reason, I am likewise a compelled to seek out the ad industry rag Campaign each week just to rile myself with their self-regarding, complacent bollocks.

I'm glad I'm not the only one...

Friday, November 09, 2007

'Whoever is careless with the truth in small matters cannot be trusted with the important matters'

Something about Facebook's social ads thing doesn't smell quite right to me.

Yes, a referral or recommendation from a trusted source/friend is worth a million ads, but the key word in there is trust. Its got to be genuine to have any meaning.

So I add myself as a 'fan' of a particular brand and give them permission to market to my friends on facebook via my updates in the news feed. i don't see much revolutionary thinking in this, it's the same old intrusive model except now the individual is the advertising channel.

Trusted sources? Listen, its probably the 3 strikes rule if you start spamming me.
After all, for me anyway, a decent percentage of my 'friends' on facebook are fairly vague acquaintances whom I've connected with via this blog, their blogs, twitter or met at social or business events etc. I can just about tolerate the majority of zombie bites or sheep being thrown but I 'll draw the line at flogging stuff.
And to think, we all had a good laugh at get paid to twitter.

Its not the same as genuine referral because it's the advertiser controlling,
we trust our friends precisely because they do not spam us like this (and if they start they won't be 'friends' for too much longer methinks)

For a start, the early adopters where this is initially targeted at
will more than likely utilise the blocking mechanism ie opting out of social ads.

How will these brands sign up fans anyway? banners? ads? bribery?

Here's an idea. What if brands spent more time trying to make their products, services and (yikes) even their ADVERTISING so good and so cool that people genuinely want to rave about them?

And for Facebook theres the trust question too. Beware the fickle users of social platforms...

Thursday, November 08, 2007

Viddy well, little brother. Viddy well.

Don't normally mix up work with this journal, just to keep things seperate but this project has been taking up most of my time for the last couple of weeks , hence not much blog action round here.

It's an interactive tv ad - viewers can txt numbers shown in the 'never ending' journey - for various freebies and offers from Orange - if they are inclined.

There's also secret stuff hidden in the interactive, have a play if you have Sky digital tv at home and see if you can figure it out.

All the models and animation are handmade and shot, by the way, in classic Tony Hart style (thats a ref for oldies who remember early 80s kids tv).