liverpool daily post social media experiment

I came across this interesting audio case study by markmedia, which features an interview with Mark Thomas, editor of the Liverpool Daily Post newspaper.

The LDP is a business focussed daily paper who have recently experimented with using Twitter, liveblogging and generally engaging their readership in the social media space.

Among the topics discussed we get Editor, Mark Thomas's views on:
- The risks in opening up the inner workings of a news room.
- Unexpected benefits of engaging with the readership.

Markmedia's summary in presentation form is copied here, below.
And the audio file can be listened to or downloaded at the markmedia blog.

Liveblogging at the Liverpool Daily Post

View SlideShare presentation or Upload your own. (tags: liveblog journalism)

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Best Practices in Social Media

Mitch Joel - Six Pixels of Separation - has initiated a meme around best practices in social media, i've come across it via servantofchaos.

heres the thinking so far:

Consistency (Mitch Joel)
Embrace your audience (Jason Falls)
Listen and add value (Kipp Bodnar)
Listen (Chris Brogan)
Be human (Kristie Wells)
Reach out to others (Morriss Partee)
Honesty and respect (Paisano)
Watch what people actually do (Liz Strauss)
Provide a platform (Beth Harte)
Tell a story (servant of chaos)

Permission to Play.

I'm adding this. It's a small idea we've been mulling around here lately
around the notion of 'permission to play'

The number of marketing managers etc we speak to who ask 'how can we get into Facebook?' or 'how can we build community round our brand?'

The key for brands is; to know where you have the right to be.

Apart from a few big-boys the blunt fact is that in most cases your brand is not actually welcome within social networks.
Knowing where you have permission to play comes from watching, listening and then, if you can identify a way to help, encourage or empower, there may be a role for you.

I'm tagging Neville Hobson, Benjamin Ellis, and toby moore, as we are all talking about some of this stuff at Social Media in Business in October.

1. Blog it.
2. Link to Mitch’s blog
3. Tag it “social media marketing best practices”
4. And then tag someone else with the meme.

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