Showing posts with label social. Show all posts
Showing posts with label social. Show all posts

Thursday, August 25, 2011

quickerfeet - couponless local deals app


Another SoMoLo shopping app, this time it’s an Aussie one.

QuickerFeet delivers couponless deals, available around where you are now, in real time.

From a customer standpoint the appeal is clear; there’s no risk, no data to be given, no coupons, no checking in, no signing up.

From a brand standpoint I still stand by my summation here: Repeat Business vs Loyalty

‘Repeat buyers will keep buying until a better deal comes along.
Loyalty is when your customer will turn down a better 'deal' to keep buying from you.’

However as a tactical thing, used with caution, the low barrier to usage, and no risk of spammage for the user, makes this one to watch.
The slickness and stylishness of the design and interface also adds to the usable-ness.

I’ve got it on my phone now, General Pants, Lorna Jane, AMF Bowling and 1001 Optical are caning it in Melbourne.

 

Monday, May 30, 2011

this is actually happening


The problem I have with talk of 'the future of advertising' or the future of anything is that very context of the future.

The future gives people an excuse to not do anything right now.

The future is coming later, somewhere down the line.

I love this quote from Pete Townshend, he reputedly said this after stumbling into an early Sex Pistols show at the same time as he was personally grappling with The Who's relevance in the 1977 landscape.

'When you see the Sex Pistols you realise that THIS IS ACTUALLY HAPPENING.'

Pete wasn't witnessing any future of rock'n'roll, he was witnessing what was happening right now.
The Who were only just over 10 years old but their chops were developed in a different era.
They still had something to say but would have to adapt to the new environment.

With the immediacy of mobile and social, with the tsunami if data and information, with the expansion of digital technologies into every area of communications we are not witnessing any future of advertising/marketing.

This is actually happening. And it's inevitable.

If advertising still has something to say then it needs to adapt to the new environment.