you need hands
We're loving this British Heart Foundation spot for hands-only CPR (no kissing!) featuring Vinnie Jones.
Full of little story-based hooks (pairing the hard-men with the camp Bee Gees soundtrack is a masterstroke - calling attention with a 'surprise'), a splash of the old representativeness heuristic and a nice nudgey bit of chunking (call, push, stayin' alive) to make a potentially terrifying and confusing situation easier to 'know' what to do without having to think.
Top marks.
[Yes, it came out last year so I'm a bit late, put it down to southern hemisphere lag]
