Never get out of the boat: microsoft

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Thursday, June 23, 2011

eaon's law of marketing inequality part 2 : xbox NUads #dumbdumb

This here is one of those strange paradoxical anomalies, if there are such things, that arise from time to time.

It's the latest advertising 'innovation' from Xbox Live Advertising - voice and gesture based interactive ads. They call it NUads (ka-chow) - that means Natural User Interface Ads.

Potentially interesting technology described with extraordinary and excruciatingly DUMB examples that lack any understanding of why and how people share content or are likely to interact with each other and/or brands.

I stopped counting the number of 'this is really cool' mentions after the first minute.
Sorry mate, its not cool at all.

I'll leave you with a piece of one of the (almost universally scathing over numerous pages) comments left on YouTube from the Xbox Live fans...

'Wow, I can not believe I will be able to consume ads in such a unique way. I'm so glad I am paying the 50 dollars a year to receive an ad powered online service. Statistically we would like more ads!!!!'

See also Eaon's Law of Marketing Inequality

Tuesday, October 19, 2010

I got 99 problems but #transmedia storytelling aint one

Jay-Z and Bing have collaborated to turn the corporate rapper's book launch into a nice bit of transmedia gameification, under the guidance of Droga5 New York.

According to the official Jay-Z website:

'Every single page of JAY-Z’s book will be released to the public before the book is in stores, with pages physically placed in locations related to their specific content. The immersive journey will take players from the projects in the Brooklyn neighborhood where JAY-Z grew up and the London streets where he found inspiration, to the building of his empire in Manhattan and beyond. Fans physically in those locations and those playing online with Bing will be offered never-before-experienced insights into JAY-Z’s highly personal process. In addition to high profile media placements around the world, DECODED‘S three hundred pages will be appearing in places and on objects that have never before been used as advertising. From pools and pool tables to bronze plaques and high-fashion clothing racks; a variety of unexpected surfaces will become the canvas for JAY-Z’s art.'

Point to bing.decodejay-z.com

Immersive, extractable, spreadable, drillable, playable, virtual, real-world, connecting with fans. You have to say it's got the lot.

Note: Jay-Z fans will have to be arsed to install Silverlight and use Bing, of course.

HT to Tommy.