music management in the new digital world

Finding and launching a new band today on the internet couldn't be easier.
Just follow the simple steps outlined in this clip by Peter Malkin.

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dr marten's a.p.o.c.a.l.y.p.s.e (not really)

Bootmaker of choice, Dr. Martens celebrate their 50th anniversary by referencing its roots in British youth subculture - principly those with a musical soundtrack - via a mostly online campaign '50 years of Dr Martens'.

Contemporary popsters cover classic tunes from each of the five decades of Doc’s history, the tracks and videos available to download at drmartens.com.

Among the bands/songs featured are The Noisettes doing Buzzcocks (no 'the', please) 'Ever Fallen in Love' and this spooky take on Sham's 'If The Kids are United' by psyche-soul combo The Duke Spirit.



Tom Philips, creative director at Exposure New York who developed the campaign says...

“It’s a brand that people have tended to adopt from different subcultures throughout its history. What we’re seeing today is a whole new generation of kids picking up on the brand and giving their own slant on what it means and how it can be worn.”

So much for that, but, in all honesty, the big questions are;

Where are Kasabian doing original bootboys Slade?
Or howabout Miko doing Elton's Pinball Wizard out of Tommy?
There's also a conspicuous lack of any nod to the two-tone movement (the most Doc clad of any of the subcultures. Brogues and smoothes too, remember?).
And I dunno who, but someone should really have done the Slaughter & the Dogs anthem 'Where have all the Bootboys Gone?'

A potentially very cool idea that falls a bit short by playing it too safe. 6/10

thanks to psfk.

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It don’t mean a thing if it don’t mean a thing. Part 1

Couple of things about advertising/marketing via digital ‘channels’.

This will be a series of posts, possibly 10 as it’s a good number (maybe less, maybe more, we’ll see how it goes).

For those of us immersed in digital based communications (apologies for catch-all term but I can’t think of anything better) it’s second nature to strategise for digital around terms like interaction, relevance, advocacy, permission and engagement.

For others digital simply means things like display advertising, microsites, SEM and pre/post roll ads (or if you are feeling a bit more adventurous chuck in ‘viral’ video).

Many digital agencies simply turn above the line creative into banners.
They are missing the big opportunity.
We are supposed to be the ones who live and breathe this stuff.

The truth is that their clients (advertisers) are looking for leadership from their agencies. Particularly in understanding how people are using digital media. Because it’s the users themselves who are responsible for much of the innovation we see online.

Lets be clear on one point.
Online advertising was invented to serve the needs of media owners and sellers in order to monetise their spaces.

We have a duty to our paying clients to do the right things for them to solve their business problems not to solve media owners business problems.

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