real horrorshow

According to the blurb this cinema spot for BMW motorcycles '..turns spectators into astonished fans'

Er...I don't think so.

Although goodness knows what neurological lacerations are inflicted by the flash photography projection that BURNS THE BMW LOGO ONTO YOUR EYES, however.

Like no sinny ever viddied before. Hopefully no-one was bound up in a straitjacket and their gulliver strapped to a headrest, droogies.

The quoting of Confucious is a bit rich:

“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.”

How this actually involves anyone is not clear.

It's not even a Durango '95.

Real horrorshow.

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living in the lights

'Living in the Lights' is a short film made by Bandito Brothers for the BMW M3. For those who remember 'the Hire' series from back in the day, it's in that vein.

Slightly guileless of BB to infer 'Me and my bros went out and shot a film over the weekend about my car' on their YouTube page, when it is clearly BMW 'branded content' but tasty content none the less..

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