brand as platform
The Autodesk Sketchbook mobile for iphone takes scribbling in a moleskin or similar into another dimension altogether, akin to a mini Photoshop in your pocket.
HT to Brian Phipps from the Brands Create Customers blog who says (of the iphone as a platform for innovation):
'When a brand becomes a platform its virtues radiate in a hundred directions. They spark more innovations, often in distant quarters, then fold back to raise the platform even higher.'
