Twelevision
Introducing
Twelevision – the lovechild of live TV and Twitter.
We’ve collected all conversations on Twitter about your favourite Australian TV shows, and brought them together in one place, in real-time.
We’ve collected all conversations on Twitter about your favourite Australian TV shows, and brought them together in one place, in real-time.
Twelevision is a twitter based TV guide application for ipad
and iphone which shows you what is on right now, and who is talking
about it and makes it easy to join the conversation.
We are
all now watching what has been described social
TV, the convergence of TV and social networking.
This has been
largely driven by the emergence of conversation around TV shows using twitter
hashtags.
Twelevision now
makes channel surfing about finding the conversations not just the content.
Making the ‘scheduled’
viewing experience more entertaining to watch ‘live’
- Making it interactive and social on a many-to-many basis
- Connecting fans with other fans
- Working on a hyper-local basis, using the actual TV guide for your area
- Making it interactive and social on a many-to-many basis
- Connecting fans with other fans
- Working on a hyper-local basis, using the actual TV guide for your area
Twelevision Features:
- Log in using your Twitter account
- Pre-populated tweets with your show’s hashtag
- Earn exclusive Twelevision Badges
- Send instant response Stickers
- Customise your list of TV channels
- Use all regular Twitter account functions.
With conversations around Australian TV shows often trending globally on Twitter, there’s no better time for you to tune in to Twelevision.
The revolution will be Twelevised.
- Log in using your Twitter account
- Pre-populated tweets with your show’s hashtag
- Earn exclusive Twelevision Badges
- Send instant response Stickers
- Customise your list of TV channels
- Use all regular Twitter account functions.
With conversations around Australian TV shows often trending globally on Twitter, there’s no better time for you to tune in to Twelevision.
The revolution will be Twelevised.
Quotes:
'Appointment to view' was a term used back in the day
- before the introduction of devices like the PVR caused major disruption - to
describe the experience of TV viewers who tuned in to programs broadcast at
scheduled times.
With a nod to how the real-time back-channel
commentary afforded by twitter (and the #hashtag) has emerged as an unlikely
saviour of the live TV spectacle we coined a new term for the lexicon –
‘Appointment to tweet’. That’s what Twelevision is about.’
Eaon Pritchard – Director: Digital Innovation, Clemenger
BBDO Melbourne
Twelevision.com.au
twitter.com/twelevision
facebook.com/twelevision
