Monday, June 04, 2018

prestige intelligence and the transcendent self

The philosopher Daniel Dennett recalls the time computer scientist Joseph Weizenbaum – a good friend of Dennett’s – harboured his own ideas and ambition about becoming a philosopher.

Weizenbaum had recounted how one evening, after ‘holding forth with high purpose and furrowed brow at the dinner table’, his young daughter had exclaimed, ‘Wow! Dad just said a ‘deepity!’

Dennett was suitably impressed – with the coinage, not necessarily his friend’s ambitions in the philosophy department – and subsequently adopted ‘deepity’ as categorising device and explains correct usage like this.

‘A deepity is a proposition that seems both important and true— and profound— but that achieves this effect by being ambiguous.’

Pictured below is some expensively produced promotional collateral given to attendees of an ‘upfronts’ type showcase from an Australian media organization that we attended recently.




Deepity indeed. ‘Disruptive collaboration' is a favourite but all seem to fit Dennett’s description perfectly.

Strangely out-of-place is the final card promising ‘commercial solutions’. How dull in it’s pragmatism and downright usefullness.







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