born to be wilde
'What is the difference between scandal and gossip?' asked Lord Windermere.
(in Wilde’s ‘Lady Windermere’s Fan)
‘Gossip is charming!’ exclaims Cecil Graham
‘But scandal is gossip made tedious by morality.”
Great advertising may/should facilitate gossip.
But is Brand ‘purpose’ just marketing made tedious by morality?
To further paraphrase his Wildeness, perhaps there is no such thing as moral or immoral advertising.
"[Advertising] is well written, or badly written. That is all.”
“Morality is simply the attitude we adopt towards [things] we personally dislike.”
