how branding actually works
“If there was anything I'd learned, it's that the man never chooses the woman.
All he can do is give her an opportunity to choose him.”
― Neil Strauss, The Game: Penetrating the Secret Society of Pickup Artists.
Similarly it's not the brand that chooses the customer.
This is the great myth of 'targeting'.
All that brands can do is give customers an opportunity to choose them.
