make the logo bigger, eaon
I got hammered by some commenters on Mumbrella for suggesting that the John Lewis Christmas ad, while a stunning piece of content, creativity and all that, is best viewed as an exception rather than a rule in terms of the amount of branding available in the film.
I noted that for most brands - and the challenge of mental availability - it is advisable to introduce distinctive brand assets into their content quicker and more frequently than the John Lewis example.
I stand by my remarks, and offer this by way of an example.
Is this piece of RedBull media any less exciting because of the presence of branding?
