a better mousetrap?
'The righter we do the wrong thing, the wronger we become.
When we make a mistake doing the wrong thing and correct it, we become wronger.
When we make a mistake doing the right thing and correct it, we become righter.
Therefore, it is better to do the right thing wrong than the wrong thing right.
This is very significant because almost every problem confronting our [industry] is a result of the fact that our [marketers/agencies etc] are doing the wrong things and are trying to do them righter.'
Adapted from Russell Ackoff.
HT Thinkpurpose
