A second Schnabel related post.
Regarding the death of this, that, the other and the next thing which seems to be reported every other week.
Personally I've learned in recent years to stop worrying and love the bomb.
Back in 2008/09 I probably was that douche-bag pontificating about the death of advertising and how only social media conversations etc etc was going to be the saviour of marketing.
Eventually one gets over one's own bullshit, to a degree.
I'm taking each day as it comes.
I guess you would call this a MT...
“I thought that if [advertising]is dead, then it’s a nice time to start [doing advertising]. People have been talking about the death of [advertising] for so many years that most of those people are dead now.”