first look at the iPhone 5?
Thanks to Mike in the Sputnik Creative Lab who pointed me to this skit from the ABC show Jimmy Kimmel Live.
JKs people went out onto the streets to ask the public to evaluate the new iPhone 5.
In a splendid demonstration of visual and verbal priming many of the participants reported the new device to be lighter or heavier, faster, bigger or benefiting from improved design.
Of course there was no iPhone 5, all the participants were looking at a regular iPhone 4S.
Thus proving that special ability humans have to post-rationalise percieved product features and benefits with System 2 following our automatic story building System 1 response based on whatever available information we have.
