Friday, February 24, 2012

it aint where you're from, it's where you're at

Yesterday I did a talk for AIMIA, the Australian Interactive Media Industry Association, in Sydney.

The theme of the seminar was to look at 'digital' agencies of the near future, what new skills are needed, new technologies, new philosophies etc.

On the panel session at the end one delegate seemed less than satisfied with my answer to one of his questions.

He asked for our predictions as to what the digital communications/commerce land scape would look like in 5 years time.
I answered by stating that the 'future' will take care of itself based on how we respond to the opportunities right here and now.

Remember, we have several of this countries biggest bricks and mortar retailers who cannot yet even offer a simple online commerce solution, never mind anything else.

The notion of the 'future' is often a cop-out. An excuse to not act now, but to put off acting til later. Later often never comes, because tomorrows future then looks different to today's.

There are only two mistakes one can make in any endeavour; not going all the way, and not starting.

It's a mindset, it's where you're at.

There's no excuse to not start. And Seth agrees.

'If you're in Kibera, are you too far from Silicon Valley to write an app?
If you live in New Zealand, are you too far outside the mainstream music world to perform a hit song?
What about an author who lives 3,000 miles from New York?
The magic of our new form of communication is that it's no longer one-way.
If you consume an app, you can write one.
If you can read a blog, you can publish one.
If you can grab an ebook, you can produce one.
The center has nothing to do with geography any longer.
The center is a state of mind.'

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