can you count, suckers?
Anything that kicks off it's pitch with Cyrus from the Gramercy Riffs, gets my vote.
Part of the Make It Count campaign — Life is a sport. Make it count - the NikeFuelband is a Nike+ extension, a rubber bracelet worn on the wrist during exercise and sports activities to measure 'steps, calories, time & Fuel metric'.
It syncs with your iphone and also integrates with social flavour of the month Path, to journal your daily activity.
HT The Kaiser