NOW THAT'S WHAT I CALL BRANDED UTILITY
SYDNEY: Ikea is trialling 'MANLAND' for four days this weekend (Father's Day etc) as a men-only play space to hang out in while wives and girlfriends go shopping.
Publicity manager Jude Leon said the idea was modelled on Ikea’s existing child play area, SMALAND.
Ms Leon also said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping.
Free hot-dogs was the clincher, to be fair.
There's a new Ikea opening up the road from our place next week.
We wait...
via news.com.au
see also Ikea Australia
