art wank
It's more often than not that those micro-interactions - the small details - are the things that add the flavour to an experience.
The tiny bits. The nice-to-haves. The little hidden extras.
The extra 1% that makes it different and/or remarkable.
The extra 1% that the others don't do.
The personality.
The sparkle that separates the merely very good from the awesome.
The things you are likely to pass along.
That's why this little function on the ipod (the O) that you are given to guide you round the awesome MONA, the Museum of Old and New Art in Hobart tickled me.
Want the full critic-friendly details on a particular exhibit?
Hit the ArtWank button, obviously.
It could have just read 'info' and been ok.
[note: Delicate flowers who are likely to be offended by colourful language would be advised to steer clear of the subterranean underworld that is MONA.
There's plenty more and bigger confrontational material contained within.
Wee-wee and poo being recurring themes to name but two.]
MONA is the pet project of Tasmanian businessman David Walsh who commissioned architects Fender Katsalidis to design the museum, then filled the space with his own personal collection.
A mathematician by trade, Walsh made part of his fortune gambling (he cracked a formula that worked over and over) and built MONA on the site of the Moorilla Winery, which he also owns.
His fingerprints are all over that too, Moorilla also produce there own craft beers with the tagline 'not for bogans'.
