Saturday, December 04, 2010


There's been a few stabs interactive video over the last few years but other than the YouTube annotations thing (functionally great but aesthetically a bit meh), there's not much that has really cut the mustard.

I stumbled across wireWAX via Neil Perkin, and on initial investigation it looks more interesting.

Here's what they say:
'wireWAX is the world's first and only user-tagging tool. Unlike simple 'hotspots', wireWAX follows (or tracks) the person or object throughout the scene and creates a fluid and natural user experience for both adding tags and interacting with them. Anyone with an account and access to a video may add, edit and delete tags.'


wireWAX allows the adding of images, applications, geo specific data and video within video giving the potential for super-rich cross/deep media and all manner of rabbit-holes.

Have a play with the demo video above.

With some commentators predicting that current growth rates indicate that upwards of 80% of the content on the internet will be video based within the next couple of years wireWAX is definitely one to keep an eye on.

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