Monday, October 18, 2010

focus on the quality of your storytelling

Couple of good nuggets from Tom Peters for you.
All conveyed in a punchy 1min 55secs, almost like a classic Buzzcocks 45rpm of business juice...

The story is more powerful than the brand.
The best story wins.
Focus on the quality of your storytelling.

HT and finders fee to wethinkthis.

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