mush-a ring dum-a do dum-a da
In 2002 Busta Rhymes recorded his hit 'Pass the Courvoisier'. In a classic case of unintentional branding, that same year, Courvoisier sales shot up 30% to over 500,000 cases, almost triple the growth rate of the entire cognac category.
With a Whisky brief sitting on my desk, I'm wishing big Phil was still around.
Whisky being an altogether more rock'n'roll experience...
