Thursday, June 26, 2008

joss stone - new marketing guru


Content wants to be free, piracy can be a business model. And pop-soul karaoke star Joss Stone agrees.

'Music should be shared. I believe that this is how music turned into like, some crazy business. The only part about music that I dislike is the business that is attached to it. Now, if music is free, then there is no business, there is just music...
...As long as you come to my show, and have a great time listening to the live show it’s totally cool, I don’t mind'


She understands that the tour-to-promote-album music biz model is now flipped on its head and a digital, easily distributed (ie shared) product is now the marketing for the live experience.

And who knows, make a special cd in a nice box with a free tshirt or something and fans may even buy the physical product too.

joss quote via mashable

12 comments:

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