Tuesday, October 16, 2007

the car as digital distribution channel/device?

Stumbled on this article. from the brandsbandsfans site.
Nokia and Apple both moving in on the auto industry as another digital distribution channel and Nissan leading the way with experimentation.

“Everything is digital, so we had to find a way to reconnect to this generation,” says Mixim creator Francois Bancon. Nissan’s latest concept car, Mixim, models itself on a gamer’s experience of driving, complete with an xbox-styled steering wheel. The Nissan Pino offers buyers drag and drop pimping of the car’s interior. Choice is the new driver here.