Neil Perkin's 'Why Generosity Is The Future Of Marketing Strategy'

Goodness And Happiness - Why Generosity Is The Future Of Marketing Strategy

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I'm briefly back in the saddle after an amazing 10 days or so. See the last entry prior to this if you missed it.
Briefly, just to repost this amazing presentation that Neil Perkin has put together covering a lot of the stuff about ethical business/marketing for good etc that we've been discussing this year. Maybe 2009 is going to be our year?

first pic of little Anthony....

Anthony, born on Monday night at 21:58. 7lbs 6oz.

thought for thursday

Mahatma Gandhi, Never get out of the Boat marketing/business guru #124

“Carefully watch your thoughts for they will become your words. Manage and watch your words for they will become your actions. Consider and judge your actions for the will become your habits. Acknowledge and watch your habits for they will become your values. Understand and embrace your values for they will become your destiny.”

also Unfrozenmind...

yikes

think tank - post of the month#2

Delighted to report that this months winner in Neil's Think Tank monthly was none other than Jonothan MacDonald's Isabella Barwinska post, as nominated by yours truly.

It was a close run thing with David Cushman's equally excellent The User is the Destination Now a close second place.

Wouldn't mind being in the pub to hear that conversation, vote rigging accusations etc ;)

Nominations for posts from November will be open at Only Dead Fish at the start of December, if there's anything you've read recently you deem worthy of wider acclaim.

Ag8 - the new roles for digital

The New Roles for Digital

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pres from Ag8, zeroinfluencer's new thing.

marketing bullshit swear box

Going through a creds presentation yesterday - and inspired by a tweet from @samismail pulling me up on 'marketing speak' - I noticed myself editing and removing certain words.

Forever.

Here's some of them that have been banished alonside their replacements;

Consumer (nuff said) - replaced with person/people
Driving (as in driving traffic, registration etc) - replaced with encouraging/attracting
Capture (data etc) - replaced with asking for/ rewarding
Audience (no-brainer there!) - replaced with community
Targeting - replaced with involving

I will be fining myself 1GBP of the realm for each usage of the above and donate the proceeds to a named charity at Christmas time. Hopefully it won't be much, so i would appreciate any additions you have to the list and if you care to join in with your own effort please do, and you can display the badge below in your own space.

noho(pe) square hits the skids

Here's the view from Geronimo HQ on Berners St W1.

The large hole in the ground is what should be 'NoHo Square' - as sort of Covent Garden-esque shopping/restaurant/apartment development.

Developers Candy & Candy (CPC Group) have apparently run out of cash - they're also reputedly defaulting on a multi $million loans for land bought in US for other developments.

So who knows whats going to happen to the space?

Any suggestions?

Photo by resident Geronimo snapper, Johnny Mitchell.