The head Amazon fella gathered the the team and advised; 'Lets not be scared of what the competition does, lets be scared of what our customers do - because that's who we have a relationship with'.
In hard times being customer-centric is more important than ever.
The supermarket we love to hate, Tesco.com, are being customer-centric and pro-active in helping their customers save a few quid off their shopping.
When shopping online you are given the chance to quickly and easily compare cheaper alternatives to the item you've selected.
Of course, it's win-win for Tesco as the cheaper alternative will often be their own brand.
It's not a big idea, it's a small one - every little helps though (is that Tesco or Asda - I can never remember)
